Casino Reports’ “Start Me Up” Series Features Juice Reel

Juice Reel’s founder and CEO, Ricky Gold, was recently featured in Casino Reports’ “Start Me Up” series, which highlights innovative companies transforming the gaming industry.

In the interview, Gold shared how Juice Reel is revolutionizing sports betting with data-driven tools, transparency, and a performance-based approach to selling betting advice.

A Transparent Solution for Sports Bettors

Gold explained how Juice Reel addresses one of the biggest problems in sports betting today: a lack of transparency. Traditionally, the betting advice industry has been dominated by marketers rather than proven performers. Gold stated:

“It’s outrageous that selling betting advice is a marketing game and not a performance game. It should be the complete opposite.”

Juice Reel’s new “Community Locks” feature solves this issue by enabling users to buy and sell picks based on verified betting performance. Users can set a weekly subscription price for their picks, and anyone can subscribe to access their bets. What sets this apart? Full transparency—subscribers can see a bettor’s lifetime history, wins, and losses before deciding to buy.

Juice Reel flips the script on betting advice: the numbers tell the story.

The “Aha” Moment: Tracking Bets Like a Pro

The inspiration behind Juice Reel came from a simple observation: most bettors have no clear way of tracking their bets or knowing their true performance.

“If you asked any sports bettor how they did last football season, you’d never get a numerical answer,” Gold said. “It’s not because they don’t want to tell you; it’s because no one really knows.”

Juice Reel solves this by aggregating betting data across 300+ sportsbooks, providing bettors with in-depth analytics on their own performance. Users can track their straight bets, parlays, teasers, and more—all automatically synced from their connected accounts.

This makes Juice Reel not just a sports betting tracker app but a complete betting intelligence tool for smarter decision-making.

Innovative Features for the Betting Community

Casino Reports also highlighted Juice Reel’s standout features that have quickly made it a must-have tool for bettors:

SharpMush Insights: A first-of-its-kind tool showing where the sharp bettors (winners) and mush bettors (losers) are placing their bets. This gives users a competitive edge when making picks.
Community Locks: A feature that democratizes the betting advice market, allowing any user to set a price and sell their picks based on real, verified data.
Performance Analytics: Track personal betting trends to see what works, what doesn’t, and where your edge lies.

With sports betting tools like these, Juice Reel helps users bet smarter and build strategies backed by real data, not hype.

A Growing Vision for the Future

Ricky Gold’s background in data engineering and passion for solving real problems in sports betting have been key drivers behind Juice Reel’s growth. Since its official launch, the app has quickly gained traction, with over 100,000 users relying on it to make smarter bets.

Looking ahead, Gold remains focused on refining the product, expanding the platform’s capabilities, and continuing to empower bettors with the tools they need to win.

“My goal with Juice Reel has always been to be a data layer sitting between all sportsbooks and all sports bettors,” Gold said. “We want to add intelligence to the betting world. Still have fun, but do it smarter.”

Learn More About Juice Reel

Juice Reel is changing the way sports bettors approach their craft. With features like AI sports picks, SharpMush insights, and the best sports betting tools, Juice Reel provides everything bettors need to take their game to the next level.

Download the AI sports betting app today to start tracking, analyzing, and betting smarter.